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January Jones, the actress best known for her role as 1960s housewife and mother Betty Draper/Francis on AMC’s returning hit “Mad Men,” extolled the benefits of eating one’s own placenta to PEOPLE Magazine. In a trend some denounce as gory, midwives and doulas increasingly offer to prepare placentas for ingestion. In Jones’ case, the afterbirth was dehydrated and put into capsules, or “encapsulated.” Jones has nothing but praise for her placenta pills, which she says are responsible for her unusually high energy level since delivering. Proponents claim placenta eating wards off postpartum depression and boosts energy and milk production.

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January Jones, Placenta Eater